Advertising

People just like to laze in front of their television after a strenuous day at work or college. While waiting for their favorite show to start, there are tons of adverts popping up on the TV. These media or business companies are trying to promote their products within a minute mostly through a short act. So, what is advertisement? Advertisement is a communication of a sales or persuasive message designed to attract public attention to buy their products. There are number of reasons for advertising some of which are as follows:

1. Advanced the sales of the product or service.
2. Creating and maintaining a brand identity or image
3. Preface of a new product or service

These are the main reasons why advertising is so important. They can come out of anything creative just to reach their objective. The TV is not the only place where they can advertise their products or services. However, there are many types of advertising :

• Print advertising - Newspapers, Fliers, Brochures, Magazines
• Outdoor advertising - Kiosks, Tradeshows, Events, Billboards
• Broadcast advertising - Internet, Television, Radio
• Covert advertising - Advertising in Movies
• Public Service Advertising - Advertising for Social Causes

The objective of advertising doesn't necessarily has to be about promoting their products or services. As I said before, they can come up with any creative ideas to make their adverts more engaging and captivating. Some advertisements can be full of humor, some that can make you cry, and some that is just plain gormless. Therefore, I selected 3 advertisements that is a Digi Easy Win Contest which is being played by my brother and 2 clips from Petronas Hari Raya advert. The reason why I chose the Digi advert is because it's funny and the Petronas advert sends out a very important message that it touches my heart. Enjoy!















Posted by : Maisara Manja Bt Kamaruzzaman